利伯他茲


這款品牌識別LOGO,根據利伯他茲基金會在近20年的藥癮更生人的陪伴與處遇過程中,深切了解要讓藥癮更生弱勢族群成功復歸家庭與社會,擁有一份適才適性的工作,以獲取穩定的收入,是最後也是最重要的一哩路。「利伯他茲」品牌名稱引自拉丁文“Libertas”,意譯為「自由」。旨在協助藥癮者脫離毒品的捆綁,獲得身心靈的自由。

我們運用色塊交疊出品牌字母L,並將其轉化成鳥的剪影,傳達品牌精神-真自由的概念,代表著每位藥癮者都能重獲新生、展翅飛翔。溫暖的曲線色塊,提升基金會易於親近的信任感,單純不加裝飾的標誌,象徵純粹的初心,訴求對象的信任結合基金會的初衷,將能帶著每位藥癮者勇敢前行。

整體色調上採用溫暖的藍綠色,溫暖每位合作夥伴與藥癮者的心,中性的藍綠色帶給人們專業的形象與自由的意象,期許每位藥癮者都能在基金會中獲得真自由。

During the process of accompanying and getting on with rehabilitated drug addicts in this nearly 20 years, Libertas Foundation deeply understands that it is necessary to make the underprivileged minority of rehabilitated drug addicts back to the family and the society successfully as well as have a proper and suitable job for a stable income is the last and most important way. The brand name "Libertas" is derived from Latin and is translated as "free". To help the drug addicts out of the bundle of drug and access to physical and spiritual freedom is the main purpose.

We use color blocks to overlap the brand letter L and transform it into a silhouette of a bird to convey the brand’s spirit - the concept of true freedom representing that every drug addicts can regain a fresh life and spread their wings to fly. The warm curve colors enhance the feeling of easy to approach and sense of trust. The purely unadorned logo symbolizes the pure heart, appealing the trust to the foundation and combining our original intention, which will take every drug addicts brave forward.

The overall hue of warm blue-green warms each of the partner and drug addicts’ heart. Neutral blue-green brings the image of profession and freedom, expecting every drug addict can obtain real freedom in the foundation.

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