九個菓子

執行項目 Project:品牌診斷、品牌定位、品牌顧問、行銷企劃、CIS規劃、 Logo設計、標準字設計、標準色制定
合作客戶 Client:財團法人利伯他茲教育基金會
製作統籌 Creative Agency:斯邁創意
獲獎紀錄:
2017年 國際藝術設計大賽-品牌

九個菓子 LOGO設計


九個菓子工作坊為利伯他茲基金會成立的第三家社會企業,嘗試聯結各類優質供應商,提供消費者多樣的好產品,協助輔導的弱勢對象,藉由商品介紹、接單、包裝、出貨的過程中,培養銷售技能與人際互動能力,在此過程中重建自信心,並進而成功復歸社會。

我們以九個手繪線條同心圓組成一個更密實的圓形外框,搭配一片工整綠色葉片,在視覺上,手繪圓圈呈現出活潑、自在的意象,而幾何線條的綠色葉片,則呈現視覺上對比的趣味效果。

在內涵部份,九個不圓滿的同心圓,象徵每個生命都不是圓滿無缺,但藉由彼此同心轉動,可以累積出更大的能量,成就許多不可能的事。而上方綠葉則象徵新生活的開始,藉由綠葉吸納生活中需要的陽光、空氣、水,為生命的延續,創造出無限可能的希望。 整體色調上以溫暖的橘為主軸,希望帶給人們溫暖的感覺,從心出發,用心堅持品質,展現品牌的力量與溫度。

“Nine fruit workshops” is the third social enterprise founded by Libertas Foundation, trying to connect with high-quality suppliers to provide a wide variety of products for customers and assist the disadvantaged groups in counseling to develop sales skills and interpersonal skills through the process of introducing products, ordering, packing and shipping, in order to help them to rebuild their self-confidence and return to society successfully. With nine hand-drawn lines and concentric circles, we formed a denser circular frame with a neat green blade. Visually, the hand-drawn circles demonstrate a lively and comfortable image. The green leaves of geometric lines show a visual contrast and an interesting effect. In the connotation part, the nine unfinished concentric circles symbolize that every life is not perfect. However, by turning the circles with a common goal, we can accumulate more energy and accomplish many things that were impossible. The above green leaves symbolize the beginning of a new life. The green leaves absorbing the sunshine, air and water needed in life to create endless possibilities for the continuation of life. The overall tone of warm orange is the main focus, hoping to bring people the feeling of warmth. We start from the heart, insist on providing high-quality products, as well as show the strength and warmth of the brand.

九個菓子 VIS
九個菓子 VIS
九個菓子 VIS
九個菓子 VIS
九個菓子 VIS
九個菓子 VIS
九個菓子 VIS