寶華山生命紀念館

執行項目 Project:品牌診斷、品牌定位、品牌顧問、行銷企劃、CIS規劃、 Logo設計、標準字設計、標準色制定
合作客戶 Client:菘發開發股份有限公司
製作統籌 Creative Agency:斯邁創意
獲獎紀錄:
2020年 The Best Brand Awards(TBBA)
2021年 荷蘭設計獎 Indigo Design Award


在長江南岸有座山,周圍環有三十六座山峰,形似蓮花,而古漢字華同花,後稱寶華山。因寶華山有蓮花山之意,故將此款設計以蓮花為概念,設計為向量的蓮花形象,並結合繩結的意象,象徵對思念故人的情感連結。蓮花的花語包含自由、純淨,彷彿告別著離開凡間的人們。整體色調上採用黑色、金色為主軸,希望帶給人莊嚴且尊貴的感受,展現品牌的專業服務,讓顧客放心。

On the south bank of the Yangtze River is a mountain, which is surrounded by 36 mountain peaks, shaped like lotus flowers. As the Chinese character “hua” also means “flower” in ancient Chinese. This mountain is later called Bao Hua Shan (literally Treasure Flower Mountain). As Bao Hua Shan also connotes Lotus Mountain, we thus use the lotus as a base in our design concept but arrange the lotus flower in a vector image and combine it with the imagery of knots to symbolize the emotional connection with the deceased loved one, as the lotus flower, figuratively, implies freedom and purity, as if bidding farewell to the deceased. For the overall color tone, we mainly use black and gold colors, in a hope to give viewers a solemn and noble feeling, to show the professionalism and services of the brand, and to make customers feel at ease.