GOAT COFFEE

執行項目 Project:品牌診斷、品牌定位、品牌顧問、行銷企劃、CIS規劃、 Logo設計、標準字設計、標準色制定
合作客戶 Client:GOAT COFFEE
製作統籌 Creative Agency:斯邁創意
獲獎紀錄:
2015年 K-Design-品牌設計獎
2019年 國際藝術設計大賽-品牌
2019年 包豪斯獎-品牌
2020年 巴黎DNA設計大獎-品牌、LOGO


西元六世紀時,山羊發現了咖啡豆;我們回溯咖啡的起源,此款LOGO設計代表山羊咖啡將永遠記得初衷-提供最好的品質與技術;於是我們以山羊圖像為基礎,代表山羊咖啡的起源,並以盾牌為底,襯托品牌的歷史與專業。色系用灰藍白色調,給人穩重優雅的情調,展現歐洲紳士風範,並在眾多咖啡品牌中獨樹一格。

Sometime during the sixth century AD, goats discovered the coffee bean. If we look back to the origins of coffee, then we must use the best quality of coffee bean, and roasting skill, to represent our brand of "Goat Coffee." Moreover, we have decided to use the image of a goat as the basis of the brand's logo, to best represent the origin of coffee. The logo can be a symbol of the history and professionalism of our "Goat Coffee" brand. Regarding the color scheme, we have used blue, gray, and light colors, to give people an impression of stability and elegance, which also brings to mind European nobility. We believe "Goat Coffee" will stand out amongst other coffee brands!